Client Snapshot

CatSci is a fast-scaling innovation partner headquartered in Cardiff, UK, supporting biotech and pharma clients with complex synthetic molecule development. With a team of 110+ scientists and specialists across multiple UK sites, the company delivers integrated solutions across the drug development lifecycle.

The Challenge

Despite strong scientific credentials, CatSci’s marketing and business development efforts weren’t generating the visibility or momentum needed to match the company’s growth ambitions. Marketing activities were fragmented, data was under-leveraged, and the absence of a unifying strategy made it difficult to drive demand or demonstrate ROI. The leadership team needed clarity, direction, and confidence in where to invest next.

The Solution

Over a 3-week period, Paul Mills conducted a deep-dive marketing and BD audit that uncovered structural challenges and growth blockers. This included interviews across business units, a LinkedIn social selling survey, team workshops, and a full digital presence review. The final report distilled a complex landscape into clear priorities — from immediate quick wins to longer-term strategic needs — and laid the foundation for rebuilding the marketing function.

The Outcome

The marketing audit gave CatSci’s leadership team a clear path forward. It provided pragmatic, evidence-based recommendations that enabled the business to:

• Align marketing activity with commercial goals
• Prioritise high-impact initiatives
• Define the brief and justification for a senior marketing hire

The engagement ultimately gave CatSci the confidence to reshape its marketing model and invest strategically for future growth.

Client Testimonial

"VCMO's marketing audit brought clarity to a complex set of challenges. Paul cut through the noise and delivered a clear, prioritised roadmap that we could act on immediately. His ability to engage across teams and translate insight into action was exactly what we needed."

Dr. Ross Burn
‍Co-Founder, CatSci Ltd

About VCMO

VCMO is a UK-based provider of fractional marketing services, supporting B2B SMEs—ranging from funded scale-ups to mid-tier and private equity-backed businesses—through key moments of growth and transformation. Its Chartered Fractional CMOs and SOSTAC® certified planners embed strategic marketing leadership into organisations navigating product launches, new market entry, acquisitions, and leadership gaps.